Flipboard is most likely probably the most elegant application for reading through news with an iPad (and also on the apple iphone). Apple known as it the iPad application of the season this year and it is success made others release magazine-like applications for reading through news: Yahoo Livestand and and Google Currents.

Google’s offering enables marketers to produce small-applications inside Google Currents. They are able to mix multiple feeds, photo streams and video streams, Google updates, create custom sections, add a symbol along with a splash page, personalize web site and much more. You will find already 180 “models” from sites like AllThingsD, Fast Company and much more, but any web site could be transformed into an “edition” if it features a feed.

Google Currents will come in the united states for apple iphone, iPad and Android products. You are able to just use it after logging into websites for your Google account, that has the advantage that the configurations are synced and you will browse the same models on different products. You can include among the built-in models, import a number of your Google Readers monthly subscriptions or make use of the search feature to locate blogs and news sites. Google also shows some popular tales from Google Trends.

“Great content requires a great audience, and that’s why Google Currents is integrated with Google so customers can share articles or videos they have loved using their circles. Marketers may also connect their account with Google Statistics to be able to improve their understanding of consumers’ content preferences, device use and geographic distribution,” notifies Google.
Google Currents on iPad instantly paginates articles, produces table of contents and stresses photos. The content is synchronized, to help you read them even offline. This is particularly helpful for those who have an Android device since the articles could be synchronized without anyone’s knowledge.
Power is a great option to applications like Flipboard and Pulse, however it does not integrate with Twitter and facebook, the interface isn’t that smooth also it uses a lot of assets.