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Magicians are known for making the impossible possible and in some cases doing great marketing and publicity stunts to help attract the crowds.
Well today in the Magician who goes by Dynamo had some really interesting advertising blocks scattered around UK Newspapers which instructed users to download the Dynamo iPhone app and “Unleash the Magic”
It was striking as there were 4 different blocks on some newspapers which caught the attention of the eye and instructed you to search for “Dynamo” on the App Store.
After downloading the app you are presented with information about the magician as well as info about the Dynamo the impossible Magician show.
If you use the App “Unleash the Magic” section it brings up a Augmented Reality Application which literally brings the Newspaper Ad alive and unlocks access to the Youtube Videos showing great magic.
Below is a video showing Exactly how to use the Magic augmented Reality app
